Deep Fried Dash 5k
Turning a state fair fun run into a branded experience built around competition and the chase for the golden corndog.
For the Florida State Fair’s Deep Fried Dash 5K, we created a playful event brand built around the energy, indulgence, and novelty of running through one of Florida’s most recognizable fair experiences. From 2020 to 2022, we developed the logo and visual identity, then carried the system across finisher medals, participant t-shirts, event signage, and promotional materials. We also supported event promotion through organic and boosted social content, helping the race show up consistently before, during, and after fair season. The result was a recognizable event identity that turned a themed 5K into a more ownable Florida State Fair experience across digital, print, merchandise, and on-site touchpoints.
Event Participation
Growth in event attendance from 2021 to 2022.
Deep Fried Rewards
Celebratory corndogs served to runners after crossing the finish line.
Scholarship Donation
Donated to the Florida State Fair Foundation across three years of the event.