98th Florida FFA State Convention
Capturing the energy, scale, and impact of one of Florida FFA’s biggest moments of the year.
In 2026, Florida FFA brought thousands of members, advisors, partners, and supporters together for the 98th Florida FFA State Convention & Expo. Working in partnership with Happy Hour Creative, we helped capture the energy of convention week across sessions, competitions, the expo, student celebrations, sponsor moments, and behind-the-scenes activity. We had a shooter moving throughout the convention to gather footage across the full event experience, making sure the content reflected both the scale of the convention and the individual moments that made it meaningful. We also supported fast-turnaround production on-site, with an editor combining footage and rapidly producing reels for social media and stage display throughout the week. Alongside the partner team, we helped support design needs as they came up during the event. The result was a responsive content system built around the people, moments, and stories that make the convention one of Florida FFA’s most important annual experiences.
Combined Social Views
Across Instagram and Facebook during convention week.
Facebook View Growth
Views increased from 425k in 2025 to 662k in 2026.
Engagement Growth
Convention-week interactions grew from 29k to 43k in 2026.